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Marketing is not just about appearances.
It’s often said that marketing determines the success or failure of a company, and that’s true, but the same goes for team and project management. These two skills are the cornerstones of a successful marketing strategy. Through my journey, I’ve been able to develop these essential skills through the projects I’ve been entrusted with.
One more thing...
As account manager, my experience has provided insight into what happens after the sales cycle. Active listening, understanding needs, handling objections, and empathy are essential assets for establishing and maintaining trust-based relationships, thus fostering customer loyalty. These skills are integral to effective marketing, as we don’t just target new prospects, but also cultivate loyalty among those who trust us.