Charting Your Path
To Endless Possibilities
STRATEGY NUMBER ONE
For Cogir Residence
Cogir Résidence, a company based in Montreal, has a strong presence in traditional communication channels such as newspapers, radio, and mailings. However, Cogir does not have a strong digital presence, so it is important to develop one. The objective of this strategy is to rejuvenate the image that prospects may have of residence living and thereby target a younger demographic. This strategy targets French-speaking Quebecers.
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STRATEGY NUMBER TWO
For Cogir Residence
Cogir Residence, a company based in Montreal, stems from the previously mentioned digital strategy. I developed improvement points aimed at strengthening our online reputation. I proposed actions to implement given that 80% of consumers rely on online review.
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STRATEGY NUMBER TREE
For Ecksand
Ecksand, a luxury jewelry company based in Montreal, was facing challenges regarding the diversity of its content. The published content tended to look similar from week to week, targeting only a small portion of the prospects we could reach. Given that fine jewelry appeals to a broad audience, it became inevitable to represent as many of those who follow the brand as possible. Therefore, the primary objective is to broaden the brand’s audience.
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FAQ
During these projects, what did I learn from them?
That it is important to broaden one’s perspective, one should not be afraid of the unknown. Behind every new door lies a new knowledge.
What was the challenge?
Not everything can be perfect on the first try; we learn and enrich ourselves much more when we encounter a flaw. We bounce back and challenge ourselves.
What has it brought to me?
A confidence in the role I play among my colleagues, and within the company. Learning to be grateful towards oneself.
My vision for the future?
To continue evolving personally and professionally. To keep growing my ambition and to do everything possible to achieve it.